Courses

This course, tailored for both emerging marketers and experienced professionals, will provide students with a comprehensive understanding of today's digital channels and methodologies for capturing consumers' attention at critical points of decision-making. Key topics covered in this course will include:

• Social media: Dive into the intricacies of major platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn. Learn about audience behavior and content strategy to engage and increase your followers.
• SEO (search engine optimization): Decode the science of ranking on search engines. Uncover the nuances of on-page, off-page, and technical SEO and their symbiotic relationship with content marketing.
• Content marketing: Learn the importance of storytelling in the digital age. Create compelling, value-driven content that resonates with your audience and drives conversion using blogs, ebooks, podcasts, and webinars.
• Online advertising: Navigate the world of performance, pay-per-click, display advertising, and social media ads. Understand ad targeting, budgeting, and metrics to ensure a high return on investment and brand visibility.

This course will help students weave together a theoretical understanding with practical applications, culminating in developing an original digital marketing plan. In doing so, students will advance their professional expertise and solidify their marketability in a workforce that values adaptability and the ability to stay ahead of industry shifts.