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BUS 246 — Designing a Fundraising Playbook to Attract Individual Donors

Quarter: Fall
Day(s): Wednesdays
Course Format: On-campus
Duration: 8 weeks
Date(s): Sep 25—Nov 13
Time: 7:00—8:50 pm
Drop Deadline: Oct 8
Unit: 1
Tuition: $445
Instructor(s): Jason Wu
Status: Cancelled
7:00—8:50 pm
Sep 25—Nov 13
8 weeks
Drop By
Oct 8
1 Unit
Jason Wu
This course will cover the fundamentals of how to run a high performance fundraising operation designed to attract individual donors. It is geared toward those who are committed to learning how to set up an effective fundraising operation in order to secure ongoing major gift support. We will discuss the four essential interlocking pieces that you will need to master in order to accomplish this task: (1) Set your goals: Design a targeted campaign for your individual fundraising goals; (2) Identify your prospect base: Learn how to identify the right prospects to approach for your cause and determine the targeted amount to ask them for; (3) Tell your story: Generate and tell the right stories about yourself, your organization, and your program initiatives in order to capture prospects’ imagination and inspire them to give; and (4) Make the ask: Learn how to assess your ask style, strengths, and challenges, and how to design and lead the arc of an ask-meeting conversation. By the end of the course, you will have designed your own individualized playbook detailing how you can follow the four key components of the integrated program.

Jason Wu, Founder and Principal, The Giving Initiative

Jason Wu launched The Giving Initiative to serve those who are getting to the root cause of key social problems and creating permanent change. Previously he worked in fundraising for organizations in youth development, healthcare, and microfinance, including Cancer Commons, Pro Mujer, All Stars Project, and other organizations providing expertise on how to design campaigns and conduct successful asks that secure unrestricted gifts from $1,000 to over $1 million.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.