fullscreen background
Skip to main content

Winter Quarter

Winter Catalogues
Now Available
Registration Opens Nov 30
shopping cart icon0

Courses

« Back to Professional & Personal Development

BUS 99 — Design Thinking and Rapid Experimentation for Sustainable Innovation

Quarter: Winter
Day(s): Mondays
Course Format: Live Online (About Formats)
Duration: 8 weeks
Date(s): Jan 11—Mar 15
Time: 5:00—7:00 pm (PT)
Drop Deadline: Jan 13
Unit: 1
Tuition: $580
Instructor(s): James Young, Robert Hoekman
Limit: 40
Status: Registration opens Nov 30, 8:30 am (PT)
Please Note: No class on January 18 and February 15. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Winter
Live Online(About Formats)
Mondays
5:00—7:00 pm (PT)
Date(s)
Jan 11—Mar 15
8 weeks
Drop By
Jan 13
1 Unit
Fees
$580
Instructor(s):
James Young, Robert Hoekman
Limit
40
Registration opens Nov 30, 8:30 am (PT)
Please Note: No class on January 18 and February 15. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Product development is full of assumptions, untested beliefs, and risk. In even the best circumstances, it can take months or years of effort to prepare for launch, and you can’t prove your product will be valuable until after that day. What if you’re wrong? What happens then? In this hands-on course, we combine design thinking and rapid experimentation techniques to minimize risk and maximize outcomes. You will learn how to test assumptions, validate solutions, and build value throughout your process instead of six months from now. It starts with a product charrette, in which we organize a delivery team around an objective, devise potential solutions, and decide what to do now, next, and later. From there, we explore how to achieve a continuous routine of rapid experiments, in which we define hypotheses and choose testing methods to create something worthwhile right now and throughout the process. Making use of time-tested tools such as value stream diagrams, value propositions, prioritization exercises, and rapid experiments, you’ll learn to unleash the power of lean, cross-functional teams for sustainable innovation. Armed with little more than (digital) pen and paper, you’ll learn to organize around an outcome, invent and evolve solutions, and find the perfect product for your audience.

James Young, Principal and Design Lead, Tangible UX

James Young works closely with enterprise teams, leading customer-centered innovation programs enabling people to enhance their problem-solving abilities. He has taught at Stanford, California College of the Arts, and numerous global corporations.

Robert Hoekman, Senior Innovation Strategist

Robert Hoekman Jr. has two decades of experience in product design, UX, design thinking, product design methodologies, Lean principles, and rapid experimentation. He is the author of several UX books, including Designing the Obvious and Experience Required: How to Become a UX Leader Regardless of Your Role.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)