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BUS 99 — Design Thinking and Rapid Experimentation for Practical Innovation

Quarter: Fall
Day(s): Mondays
Course Format: Live Online (About Formats)
Duration: 10 weeks
Date(s): Sep 20—Nov 29
Time: 5:00—7:00 pm (PT)
Refund Deadline: Sep 22
Units: 2
Tuition: $680
Instructor(s): James Young, Robert Hoekman Jr.
Limit: 50
Class Recording Available: Yes
Status: Closed
Please Note: No class on November 22
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
5:00—7:00 pm (PT)
Sep 20—Nov 29
10 weeks
Refund Date
Sep 22
2 Units
James Young, Robert Hoekman Jr.
Please Note: No class on November 22
DOWNLOAD THE SYLLABUS » (subject to change)
Product development is full of assumptions, untested beliefs, and risk. In even the best circumstances, it can take months or years of effort to prepare for launch, and you can’t prove your product will be valuable until after that day. What if you’re wrong? What happens then? In this hands-on course, we combine design thinking and rapid experimentation techniques to minimize risk and maximize outcomes. You will learn how to test assumptions, validate solutions, and build value throughout your process instead of six months from now. It starts with a product charrette, in which we organize a delivery team around an objective, devise potential solutions, and decide what to do now, next, and later. From there, we explore how to achieve a continuous routine of rapid experiments, in which we define hypotheses and choose testing methods to create something worthwhile right now and throughout the process. Making use of time-tested tools such as value stream diagrams, value propositions, prioritization exercises, and rapid experiments, you’ll learn to unleash the power of lean, cross-functional teams for practical innovation. Armed with a complete set of online collaboration and innovation tools, you’ll learn to facilitate and organize teams around an outcome, invent and evolve solutions, and find the perfect product for your audience.

Principal and Design Lead, Tangible UX

James Young works closely with enterprise teams, leading customer-centered innovation programs enabling people to enhance their problem-solving abilities. He has taught at Stanford, California College of the Arts, and numerous global corporations.

Innovation and User Experience Strategy Consultant

Robert Hoekman Jr. has two decades of experience consulting with startups and enterprises alike on critical thinking for digital product innovation. His clients have included Akamai, Rackspace, Adobe, and Peachpit. He is the author of Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design and Experience Required: How to Become a UX Leader Regardless of Your Role.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.