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BUS 139 W — Data-Driven Marketing

Quarter: Summer
Course Format: Online (System Requirements)
Duration: 7 weeks
Date(s): Jun 24—Aug 9
Drop Deadline: Jun 27
Unit: 1
Tuition: $585
Instructor(s): Angel Evan
Limit: 25
Status: Closed
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is June 27 at 5:00 pm (PT); 50% tuition refund deadline is July 2 at 5:00 pm (PT).
Jun 24—Aug 9
7 weeks
Drop By
Jun 27
1 Unit
Angel Evan
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is June 27 at 5:00 pm (PT); 50% tuition refund deadline is July 2 at 5:00 pm (PT).
This online course will teach marketers how to use data to make better business decisions. Designed specifically for marketing and sales professionals without math, statistical, or analytic backgrounds, the course will focus on the types of data that marketers are most often confronted with: social media, mobile applications, paid media, website analytics, and customer profiling data. By breaking down seemingly complex topics using easy-to-understand concepts and visualization techniques, students will learn how to collect, analyze, interpret, and visualize data and even use it to make predictions. These skills, when taken together, will enable students to develop a core set of skills that will be useful in virtually any marketing situation, from creating a measurement strategy to identifying and targeting new customers. Course material will be supplemented with how-to videos to help students learn the mechanics of dealing with data. Assignments will aid in developing each student’s grasp of particular topics. By the end of the course, students will have learned how to use data as part of their ongoing decision-making process.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 25 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

Students need a basic understanding of Microsoft Excel 2013 or newer. No prior technical or statistical background is necessary.

Angel Evan, President, Particle, Inc.

Angel Evan’s company offers data science and analytic solutions to enterprises. Earlier he was a partner at Mod Op and Dark Matter, and a creative director at Ogilvy & Mather and Publicis. Evan studied data mining and analytics at UC San Diego and design at New England School of Design.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.