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BUS 139 W — Data-Driven Marketing

Quarter: Summer
Course Format: Online course (System Requirements)
Duration: 7 weeks
Date(s): Jun 26—Aug 11
Drop Deadline: Jul 4
Unit: 1
Tuition: $505
Instructor(s): Angel Evan
Limit: 45
Summer
Date(s)
Jun 26—Aug 11
7 weeks
Drop By
Jul 4
1 Unit
Fees
$505
Instructor(s):
Angel Evan
Limit
45
Closed
COURSE DESCRIPTION:

This course will teach marketers how to use data to make better business decisions. Designed specifically for marketing and sales professionals without math, statistical, or analytic backgrounds, the course will focus on the types of data that marketers are most confronted with: social media, mobile applications, paid media, website analytics, and customer profiling data. By breaking down seemingly complex topics using easy-to-understand concepts and visualization techniques, students will learn how to collect, analyze, visualize, and even make predictions using data. These skills, when taken together, enable students to develop a core set of skills that can be used in virtually any marketing situation, whether creating a measurement strategy or identifying and targeting new customers. Course material is presented using online videos and supplemented with additional instructional how-to videos to help students learn the mechanics of dealing with data. Take-home assignments will aid in developing each student’s grasp of particular topics. By the end of the course, students will have learned how to collect, analyze, interpret, and visualize data as part of their ongoing decision-making process.



WHAT MAKES OUR ONLINE COURSES UNIQUE:

  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 45 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

Students need a basic understanding of Microsoft Excel, which will be used outside of the weekly class sessions. A version of Microsoft Excel 2013 or newer is required. No prior technical or statistical background is necessary.

Angel Evan, Customer Insights and Analytics Consultant

Angel Evan has nearly twenty years of digital marketing experience, and his approach stems from joint studies in data mining and graphic design. He specializes in simplifying complex topics using jargon-free language and visual teaching methods.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)