Courses

How can you bring your business communications to life if you lack graphic design experience (or worse, you think you have no creative bone in your body)? In this workshop, intended for non-designers, you will learn to think visually in order to create persuasive communications that will inspire your audience and spark action.

Anytime you share content with a business audience—through slides, documents, emails, or videos—it is likely your communication will include one or more of four key elements: data (objective facts about the world), processes (the sequence of steps necessary to achieve an outcome), structure (relationships between elements, such as components of a system you’re selling), and abstracts (concepts you cannot touch or see but that help your audiences, such as cybersecurity, blockchain, or cloud computing). Your intent is to compel an audience to act—but how do you know the final design is persuasive? This workshop will answer this question in an interactive, hands-on way. You will learn how to visualize the four foundational business content elements by using pictures, text, lines, shapes, color, and texture. You will also learn how to organize these elements through universal design principles that help the brain process your compositions according to metrics that impact persuasion: easy, fast, and error-free.