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COM 86 — Creating Memorable Visuals: A Workshop for Non-Designers

Quarter: Spring
Day(s): Saturday and Sunday
Course Format: Live Online (About Formats)
Duration: 2 days
Date(s): May 20—May 21
Time: 10:00 am—12:30 pm (PT)
Refund Deadline: May 13
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $270
Instructor(s): Carmen Simon
Class Recording Available: No
Status: Open
Live Online(About Formats)
Saturday and Sunday
10:00 am—12:30 pm (PT)
May 20—May 21
2 days
Refund Date
May 13
0 Unit
Grade Restriction
NGR only; no credit/letter grade
Carmen Simon
How can you bring your business communications to life if you lack graphic design experience (or worse, you think you have no creative bone in your body)? In this workshop, intended for non-designers, you will learn to think visually in order to create persuasive communications that will inspire your audience and spark action.

Anytime you share content with a business audience—through slides, documents, emails, or videos—it is likely your communication will include one or more of four key elements: data (objective facts about the world), processes (the sequence of steps necessary to achieve an outcome), structure (relationships between elements, such as components of a system you’re selling), and abstracts (concepts you cannot touch or see but that help your audiences, such as cybersecurity, blockchain, or cloud computing). Your intent is to compel an audience to act—but how do you know the final design is persuasive? This workshop will answer this question in an interactive, hands-on way. You will learn how to visualize the four foundational business content elements by using pictures, text, lines, shapes, color, and texture. You will also learn how to organize these elements through universal design principles that help the brain process your compositions according to metrics that impact persuasion: easy, fast, and error-free.

Cognitive Neuroscientist

Carmen Simon consults with major corporations on human memory and decision-making processes. She is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. Simon received a PhD in cognitive psychology with a focus on neuroscience from Capella University.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.