BUS 297 — Create Customers for Life: How to Understand, Measure, and Drive Loyalty
Throughout our journey, we will address current topics, such as how businesses use data science and AI to drive loyalty, and we will apply relevant concepts from disciplines like product management (“sticky” products) and behavioral economics (nudge theory). Guest speakers from Netflix, Disney+, Gap, Neiman Marcus, Peet’s Coffee, and more will bring ideas to life through their real-world experiences. This course is relevant to marketers, product managers, general managers, customer success leads, or anyone interested in these fields.
While the examples and speakers for this course focus primarily on B2C, the principles are applicable for those in the B2B space. Live attendance and active class participation to foster discussion are fundamental to the course experience and are highly encouraged.