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BUS 93 — Corporate Strategy at Scale: Emerging Thinking on How Companies and Economies Evolve

Quarter: Spring
Day(s): Thursdays
Course Format: Live Online (About Formats)
Duration: 8 weeks
Date(s): Apr 15—Jun 3
Time: 7:00—8:50 pm (PT)
Refund Deadline: Apr 17
Unit: 1
Tuition: $545
Instructor(s): Cristian Mitreanu
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
7:00—8:50 pm (PT)
Apr 15—Jun 3
8 weeks
Refund Date
Apr 17
1 Unit
Cristian Mitreanu
DOWNLOAD THE SYLLABUS » (subject to change)
Course Description:

One of the key leadership dimensions required in our increasingly dynamic business and economic environment is a sound understanding of the big picture. Shrinking product lifecycles and corporate lifespans make it essential for those in charge of bringing to market the innovations of tomorrow to widen and extend their horizons further into the future. This course introduces a novel way of understanding how businesses and economies, as complex systems of unique business spaces, evolve and interrelate over long periods of time. It is a holistic perspective that allows us to define and analyze emerging behaviors that cannot be determined simply by examining each system part in isolation.

In this course, we will learn about (1) a new theory of needs and value; (2) commoditization and innovation as the two fundamental forces that shape the business and economic environment; (3) the foundation of lasting corporate success—an alignment between a company’s intent and its actual approach to business; and (4) an economy’s natural behavior and its impact on the society. We will discuss examples from such companies as Apple and IBM, and will review and reassess some established and popular theoretical concepts. The framework will provide those in product management or product marketing with a valuable new tool for positioning new products, motivating teams, and crafting successful strategies.

Guest speakers include:

April 15: "Science Fiction as a Key Business Tool"
Guest speaker: Roger Spitz, Founder and Chief Executive Officer, Techistential

April 22
: "Understanding Needs in Emerging Markets"
Guest speaker: Srinivas Venugopal, Assistant Professor of Marketing, University of Vermont

April 29: "Strategic Cartography: Mapping Tech Product Expansions"
Guest speaker: Kit Merker, Chief Operating Officer, Nobl9

May 6: "Market Segmentation as a Key Success Driver in a Fast-Changing World"
Guest speaker: Jennifer Whelan,
Vice President and Head of B2B Marketing, Verizon Media

May 20: "Complexity Trade-Offs in Companies and Economies"
Guest speaker: Alexander Siegenfeld,
Graduate Student Researcher at New England Complex Systems Institute (NECSI) and MIT Media Lab

May 27: To be announced
Guest Speaker: Andrew Kvaal,
Chief Operating Officer, Ampion, Inc.

Cristian Mitreanu, Founder, Ofmos Universe

Cristian Mitreanu is a product and marketing executive and researcher. He is building a simulation-based learning and development platform for business education that views companies and economies as virtual worlds. His work has appeared in the MIT Sloan Management Review and he is the author of the management picture book Spointra and the Secret of Business Success. Mitreanu received an MBA from the University of Illinois at Urbana-Champaign, where he also established TEDxUIUC.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.