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WSP 166 — Communicating Your Story: Craft Your Digital Personal Brand

Quarter: Fall
Day(s): Saturday
Course Format: On-campus
Duration: 1 day
Date(s): Sep 28
Time: 9:00 am—4:00 pm
Drop Deadline: Sep 21
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $345
Instructor(s): Sheetal Patel, Helen Chen
9:00 am—4:00 pm
Sep 28
1 day
Drop By
Sep 21
0 Unit
Grade Restriction
NGR only; no credit/letter grade
Sheetal Patel, Helen Chen
When people search for you on Google or LinkedIn, are they seeing what you want them to see? Does your personal story persuasively highlight your key experiences, strengths, and skills? Based on courses taught at Stanford, this workshop will help you articulate your personal brand and communicate it effectively online, especially within a professional setting. We will start by identifying the audiences you want to reach, and then we will create an inventory of your relevant experiences and skills. Next, after having also clarified your core values and desired outcomes, you will create several prototypes to communicate your story. All along, you will receive feedback from instructors and peers, allowing you to refine your message and approach. The workshop will help you identify the digital platforms through which you can tell your story, build a cohesive ecosystem of your digital assets, demonstrate thought leadership, and use multimedia effectively. You will leave with a refined draft of your digital personal brand story and a concrete plan for disseminating your professional story on a platform of your choosing, such as LinkedIn, your personal website, or somewhere else.

Sheetal Patel, Associate Director, Career Management Center, Stanford Graduate School of Business

Sheetal J. Patel has fourteen years of experience in creating engaging brand stories, and has worked with Stanford students on telling their own digital personal brand stories. She received a PhD from the University of North Carolina.

Helen Chen, Research Scientist, Designing Education Lab, Department of Mechanical Engineering, Stanford

Helen L. Chen is a co-author of Documenting Learning with ePortfolios: A Guide for College Instructors and an executive editor of the International Journal of ePortfolio. She received a PhD in communication with a minor in psychology from Stanford.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.