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BUS 112 W — Business Presence and Persuasion: Communication for Effectiveness

Quarter: Summer
Course Format: Flex Online (About Formats)
Duration: 7 weeks
Date(s): Jul 11—Aug 26
Refund Deadline: Jul 14
Unit: 1
Tuition: $605
Instructor(s): Juliet Erickson
Limit: 55
Class Recording Available: Yes
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
Flex Online(About Formats)
Jul 11—Aug 26
7 weeks
Refund Date
Jul 14
1 Unit
Juliet Erickson
DOWNLOAD THE SYLLABUS » (subject to change)
Persuasive and compelling communication matters in business. Regardless of how innovative your product might be, or how important the new project is, if you cannot communicate effectively and persuasively with your colleagues and customers, you probably will not succeed. Ideal for those who are planning presentations, pitches, and discussions in order to build new business, sell creative ideas, or report internally, this course will focus on the crucial communication skills you need to be persuasive in business. We will cover a wide range of tools, including the Planning Path, a model for quickly constructing objective-driven and persuasive communication. Students will also learn how to choose from five different fundamental structures for building clear and compelling messages. Since adjusting to feedback is so critical, there will also be a session exploring the impact you may be having on others through your listening and communication style. Students will come away with a toolkit of approaches that can enable increased confidence and gravitas and the ability to communicate effectively and deal with doubts, questions, or confrontations. The course will involve a blend of dynamic online discussions, interactive exercises, and individual feedback that will enable participants to be more immediately impactful.

Executive and Leadership Development Coach

Juliet Erickson coaches international corporate executives and individuals on effective communication in critical situations. Her clients have included the London and Sydney Olympics bid teams, startups and private companies, trial lawyers, and IPOs. She is the author of The Art of Persuasion, Power Skills: A Masterclass for Women in Body Language and Communication, Nine Ways to Walk Around a Boulder, and The Nimble Negotiator.

Textbooks for this course:

(Required) Juliet Erickson, The Art of Persuasion (ISBN 978-0340830314)