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BUS 45 W — Building Successful Startups: Silicon Valley Entrepreneurs Share Ideas for Next-Stage Growth

Quarter: Fall
Course Format: Flex Online (About Formats)
Duration: 3 weeks
Date(s): Sep 26—Oct 14
Refund Deadline: Sep 29
Units: 2
Grade Restriction: No letter grade
Tuition: $775
Instructor(s): John Kelley
Limit: 75
Class Recording Available: Yes
Status: Registration opens Aug 22, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Flex Online(About Formats)
Sep 26—Oct 14
3 weeks
Refund Date
Sep 29
2 Units
Grade Restriction
No letter grade
John Kelley
Registration opens Aug 22, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Builders of successful startups never stop thinking about new ways to innovate and improve their businesses. It’s just as important that they never stop learning about entrepreneurship. This course will introduce you to Silicon Valley CEOs, advisors, and investors and will zero in on ways in which these experts have guided startups to success. Guest speakers and experiential exercises will guide us through fundamental questions that a new company must address as it proceeds from launch to more advanced stages: What are the pros and cons of applying to an accelerator, and how can a startup increase its chances of being accepted? As a startup grows, what new skills must a founder develop and master? How do the initial and later stages of fundraising differ? How can a startup enhance the likelihood of raising Series A and subsequent rounds of financing? How can founders work best with advisors and directors? How can mergers and acquisitions be employed both to grow more rapidly and to secure an exit more readily? Once a startup achieves a sufficient level of success and decides to be acquired, how can it best position itself for a successful acquisition? Drawing on the experience of Silicon Valley entrepreneurs, students will be able to take actionable ideas away from this course and use them to build and improve their startups.

Guest contributors include: Michael Anderson (cofounder and CEO, Stache); Neerav Berry (cofounder and co-CEO, Payplant); John Jarve (partner emeritus, Menlo Ventures); Tom Kemp (managing director, Kemp Au Ventures; cofounder and former CEO, Centrify Corporation); Randy Komisar (partner and advisor, Kleiner Perkins; coauthor of Straight Talk for Startups); Ambarish Malpani (vice president of engineering, SAP Concur); Mary McDougall (vice president, Astia; former president and CEO, Survox); Camilla Olson (cofounder and former CEO, Savitude); Diana Peterson (principal product manager, Khan Academy); Thane Plambeck (cofounder, Counterwave); and Rob Reis (founder and CEO, Higher Ground).

BUS 45 W builds upon the lessons learned in BUS 11 W: "How to Build Successful Startups: Learn Lessons Straight from Silicon Valley Entrepreneurs.” Students may take these courses in either order. BUS 45 W will cover 10 weeks of content in an accelerated, three-week format. Students should expect to spend at least 8–10 hours per week on this course.

Cofounder and COO, OnRisk

John Kelley cofounded OnRisk, which provides software services to the commercial insurance industry. Earlier, Kelley founded 399 Innovation, which advises firms on invention and innovation strategy. He received a JD from Stanford, where he pursued an independent research track in artificial intelligence and law. Kelley also studied at Sorø Akademi in Denmark on an American Field Service Fellowship.

Textbooks for this course:

(Required) Randy Komisar, Jantoon Reigersman, Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity (ISBN 978-0062869067)
(Recommended) William H. Draper III, The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs (ISBN 978-0230339941)
(Recommended) William F. Miller et al., The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship,1st Edition (ISBN 978-0804740630)
(Recommended) Randy Komisar, The Monk and the Riddle: The Art of Creating a Life While Making a Living (ISBN 978-1578516445)
(Recommended) Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (ISBN 978-0307887894 )
(Recommended) Peter Thiel and Blake Masters, Zero to One: Notes on Startups, or How to Build the Future (ISBN 978-0753555200 )