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BUS 15 — Building Successful Products and Careers with Agile Product Management

Quarter: Summer
Day(s): Sat/Sun
Course Format: Live Online (About Formats)
Duration: 4 days
Date(s): Jul 9—Jul 17
Time: 9:00 am—12:30 pm (PT)
Refund Deadline: Jul 9
Unit: 1
Grade Restriction: No letter grade
Tuition: $570
Instructor(s): Bernie Maloney, Muffi Ghadiali
Limit: 30
Class Recording Available: Yes
Status: Open
Please Note: Full schedule: Saturdays, July 9 and July 16, 9:00 am – 12:30 pm (PT); Sundays, July 10 and July 17, 9:00 am – 12:30 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
9:00 am—12:30 pm (PT)
Jul 9—Jul 17
4 days
Refund Date
Jul 9
1 Unit
Grade Restriction
No letter grade
Bernie Maloney, Muffi Ghadiali
Please Note: Full schedule: Saturdays, July 9 and July 16, 9:00 am – 12:30 pm (PT); Sundays, July 10 and July 17, 9:00 am – 12:30 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
This course presents the essentials of product management and Agile methodologies and how they work in a fine balance to deliver truly great products and experiences. In an ever-fluid landscape of startups and mature businesses, today’s product development challenges present new opportunities to product managers and Agile practitioners alike. Taking a pragmatic approach, this course connects the dots between product management and Agile frameworks. With product development case studies from companies such as Amazon, TiVo, HP, Cisco, and Ouya, we will explore the why, what, and how of creating and delivering successful products like the Kindle, Fire TV, Ouya game console, HP desktops, and others that delight customers and build scalable businesses. For those seeking to enter or grow in their product management careers, we will discuss strategies on how to play and win the career game. This includes career-strategy differences between startups and mature businesses, interviewing techniques, team leadership, climbing the corporate ladder, and more. The course combines group exercises, case studies, and practical advice for early stage product managers as well as those looking to work in Agile program management.

Agile Leadership Coach, Powered By Teams

Bernie Maloney has been coaching and teaching Agile since 2012. He is an intrapreneurial leader who has grown businesses to more than $100 million in revenue. He has more than thirty-five years of high tech experience with Bell Labs, HP, and TiVo, among others. He received an MS in mechanical engineering from Virginia Tech.

General Manager, Ford Pro Charging; CEO, Electriphi

Muffi Ghadiali is an experienced technology leader with over twenty-five years of delivering software, services, and hardware. He has managed consumer devices and enterprise SaaS at a range of companies, including Ford, Electriphi, Amazon, ChargePoint, HP, and others. He received an MPhil in computer engineering from Hong Kong Polytechnic University.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.