fullscreen background
Skip to main content

Winter Quarter

Winter Quarter Underway
Late-Start Classes
Still Available
shopping cart icon0


« Back to Professional & Personal Development

BUS 20 W — Building a Successful Business with the Internet of Things (CANCELLED)

Quarter: Winter
Course Format: Online (System Requirements)
Duration: 10 weeks
Date(s): Jan 16—Mar 23
Drop Deadline: Jan 19
Units: 2
Tuition: $695
Instructor(s): Sudha Jamthe
Limit: 40
Status: Cancelled
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 1/19 at 5:00 pm (PT); 50% tuition refund deadline is 1/24 at 5:00 pm (PT).
Jan 16—Mar 23
10 weeks
Drop By
Jan 19
2 Units
Sudha Jamthe
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 1/19 at 5:00 pm (PT); 50% tuition refund deadline is 1/24 at 5:00 pm (PT).
The Internet of Things (IoT) connects everyday objects such as thermostats, toothbrushes, and T-shirts to the Internet. For example, fitness trackers have become a part of our dress code, tracking health and exercise patterns and empowering us to take charge of our health. Connected objects are creating a big shift in consumer behavior and offer new innovation opportunities for entrepreneurs to build businesses in wearables, digital health, the connected home, smart cars, and smart cities. The transformative power of IoT is disrupting existing industries such as toys, medical, auto, home appliances, insurance, retail, factories, and advertising. This course will take a case-study approach and teach entrepreneurs and business innovators how to build a new IoT business from a technology idea and how to extend an existing business into new markets using IoT. Students will learn a new framework to design IoT products, create value from IoT data, and successfully scale IoT businesses in consumer and B2B industries. At the end of the course, students will have the opportunity to build a business plan to apply their learning. Guest speakers include Mark Spates (Google Home), John Mattison (Kaiser Permanente), Robert Schwentker (DLT and BlockChain University), Vanessa Xi (Yono Labs), Anupam Rastogi (Nokia Growth Partners), and Jen Tong (Google Cloud Platform).


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 40 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

This is not a course that teaches the technology of IoT but a business course on how to find gaps for innovation and use IoT data to create a successful business.

Sudha Jamthe, CEO, IoT Disruptions

Sudha Jamthe is a technology futurist and the author of three books on the Internet of Things as well as 2030 The Driverless World. She hosts The IoT Show on YouTube. She has more than twenty years of digital transformation experience at eBay, PayPal, Harcourt, and GTE. She is the chair of the strategic advisory board for Barcelona Technology School. Jamthe received an MBA from Boston University.

Textbooks for this course:

(Required) Sudha Jamthe, The Internet of Things Business Edition: Stanford Edition (ISBN 978-1518800627)
(Required) Sudha Jamthe, IoT Disruptions 2020: Getting to the Connected World of 2020 with Deep Learning IoT, Edition: Stanford Edition (ISBN 978-1519503411)
(Recommended) John Rossman, The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies - Edition: (Volume 2) (ISBN 978-0692739006)