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BUS 20 — Building a Successful Business with the Internet of Things

Quarter: Spring
Day(s): Tuesdays
Course Format: On-campus course
Duration: 10 weeks
Date(s): Apr 4—Jun 6
Time: 7:00—8:50 pm
Drop Deadline: Apr 17
Units: 2
Tuition: $565
Instructor(s): Sudha Jamthe
Limit: 35
On-campus course
7:00—8:50 pm
Apr 4—Jun 6
10 weeks
Drop By
Apr 17
2 Units
Sudha Jamthe
The Internet of Things (IoT) connects everyday objects such as thermostats, toothbrushes, and T-shirts to the Internet. For example, fitness trackers have become a part of our dress code, tracking health and exercise patterns and empowering us to take charge of our health. Connected objects are creating a big shift in consumer behavior and offer new innovation opportunities for entrepreneurs to build businesses in wearables, digital health, the connected home, smart cars, and smart cities. The transformative power of IoT is disrupting existing industries such as toys, healthcare, auto, home appliances, insurance, retail, and ad tech. This course will take a case study approach and teach entrepreneurs and product managers how to build a new IoT business from a technology idea and how to extend an existing business into new markets. Students will learn a new framework to design IoT products, create value from IoT data using Big Data and AI, and scale IoT businesses successfully. Guest speakers will include IoT entrepreneurs and business leaders, who will share best practices in building successful IoT businesses. At the end of the course, students will have the opportunity to present a business plan to a panel of venture capitalists and angel investors.

Guest speakers include John Mattison (assistant medical director, Kaiser Permanente); Anupam Rastogi (principal, Nokia Growth Partners); Thomas Serval (CEO, Kolibree); Mark Spates (head of product, Google Home); Gayathri Srinivasan (Watson system leader, IBM); Andrew Thomas (co-founder, SkyBell Technologies); and Jen Tong (developer advocate, Google Cloud Platform).

Sudha Jamthe, Author; CEO, IoT Disruptions

Sudha Jamthe is a technology futurist, the author of three IoT books, and the host of The IoT Show. She has more than twenty years of entrepreneurial experience in consumer web, mobile, and the Internet of Things. She has mentored leaders at eBay, PayPal, Harcourt, and GTE, and she is an advisor for Barcelona Technology School and various startups. She received an MBA from Boston University.

Textbooks for this course:

(Recommended) Rich Mironov, The Art of Product Management (ISBN 978-1439216064)
(Recommended) Brian Solis, X: The Experience When Business Meets Design (ISBN 978-1118456545)
(Recommended) Ajit Vijaykumar Jaokar, IoT and Data Science (ISBN 978-1518819711)
(Recommended) John Rossman , The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies (Volume 2) (ISBN 978-0692739006)
(Required) Sudha Jamthe, The Internet of Things Business Primer, Stanford Edition-2 (ISBN 978-1518800627)
(Required) Sudha Jamthe, IoT Disruptions 2020: Getting to the Connected World of 2020 with Deep Learning IoT, Stanford Edition (ISBN 978-1519503411)