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BUS 20 — Building a Successful Business with the Internet of Things

Quarter: Fall
Day(s): Tuesdays
Course Format: On campus
Duration: 10 weeks
Date(s): Sep 27—Dec 13
Time: 7:00—8:50 pm
Drop Deadline: Oct 17
Unit(s): 2 Units
Tuition: $515
Status: Open
Please Note: This course has a different schedule than what appears in the print catalogue. The final on-campus session will be on December 13. There will be no class on October 4 and November 22.
Fall
On campus
Tuesdays
7:00—8:50 pm
Date(s)
Sep 27—Dec 13
10 weeks
Drop By
Oct 17
2 Units
Fees
$515
Open
Please Note: This course has a different schedule than what appears in the print catalogue. The final on-campus session will be on December 13. There will be no class on October 4 and November 22.
The Internet of Things (IoT) connects everyday objects such as thermostats, toothbrushes, and T-shirts to the Internet. For example, fitness trackers have become a part of our dress code, tracking health and exercise patterns and empowering us to take charge of our health. Connected objects are creating a big shift in consumer behavior and offer new innovation opportunities for entrepreneurs to build businesses in wearables, digital health, the connected home, smart cars, and smart cities. The transformative power of IoT is disrupting existing industries such as toys, medical, auto, home appliances, insurance, retail, and ad tech. This course will take a case study approach and teach entrepreneurs and product managers how to build a new IoT business from a technology idea and how to extend an existing business into new markets. Students will learn a new framework to design IoT products, create value from IoT data, and scale IoT businesses successfully. Guest speakers include IoT entrepreneurs, business leaders, and investors who will share best practices in building successful IoT businesses. At the end of the course, students will have the opportunity to present a case study to apply their learning.

Guest speakers include:
Mark Spates, Head of Product, Google Home
Andrew Thomas, CEO, Skybell
Terrence Ryan, Developer Advocate, Google Cloud Platform
Gayathri Srinivasan from IBM Watson
Nader Ghaffari, Co-Founder & CEO, Venture Scanner

Sudha Jamthe, Author; CEO, IoT Disruptions

Sudha Jamthe is a technology futurist, the author of three IoT books, and the host of The IoT Show. She has more than twenty years of entrepreneurial experience in consumer web, mobile, and the Internet of Things. She has worked at eBay, PayPal, Harcourt, and GTE, and she is an advisor for Blockchain University and Barcelona Technology School. She received an MBA from Boston University.

Textbooks for this course:

(Required) Sudha Jamthe, The Internet of Things Business Primer, Stanford Edition-2 (ISBN 978-1518800627)
(Required) Sudha Jamthe, IoT Disruptions 2020: Getting to the Connected World of 2020 with Deep Learning IoT, Stanford Edition (ISBN 978-1519503411)
(Recommended) Rich Mironov, The Art of Product Management (ISBN 978-1439216064)
(Recommended) Brian Solis, X: The Experience When Business Meets Design (ISBN 978-1118456545)
(Recommended) Ajit Vijaykumar Jaokar, IoT and Data Science (ISBN 978-1518819711)
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)