BUS 169 — Build a Better Business Model: The Key to Successful Innovation
Quarter: Summer
Instructor(s): Eugene Shteyn
Date(s): Jun 24—Jul 26
Class Recording Available: No
Class Meeting Day: Tuesdays/Saturday
Class Meeting Time: 7:00—8:50 pm (PT)
Please Note: Class sessions: 5 Tuesdays, June 24 - July 22, 7:00 – 8:50 pm (PT); Workshop: Saturday, July 26, 10:00 am - 4:00 pm (PT)
Tuition: $600
Refund Deadline: Jun 26
Unit(s): 2
Enrollment Limit: 40
Status: Open
Quarter: Summer
Day: Tuesdays/Saturday
Duration: 5 weeks
Time: 7:00—8:50 pm (PT)
Date(s): Jun 24—Jul 26
Unit(s): 2
Tuition: $600
Refund Deadline: Jun 26
Instructor(s): Eugene Shteyn
Enrollment Limit: 40
Recording Available: No
Status: Open
Please Note: Class sessions: 5 Tuesdays, June 24 - July 22, 7:00 – 8:50 pm (PT); Workshop: Saturday, July 26, 10:00 am - 4:00 pm (PT)
Technology innovation creates enormous value and new industries, but original innovators often fail without strong business models. This course focuses on designing adaptable business models that meet market needs and create clear paths for monetizing, producing, distributing, pricing, and servicing innovations.
Students will analyze case studies from industries like health tracking, AI/ML, fintech, and distribution services to understand how business models contribute to success or failure. We’ll explore how companies like Nvidia, Microsoft, Pfizer, Netflix, and X have shifted strategies to stay competitive and how AI/ML technologies are reshaping business models for the future. We will also examine how companies like OpenAI, Google, and Apple use "sandboxes" to pilot-test ideas before scaling.
Through brainstorming sessions and business exercises, students will create and test new ideas, applying course insights to design their own business models. The goal is to gain hands-on experience and deepen understanding of how innovative business models drive success in evolving markets.
Students will analyze case studies from industries like health tracking, AI/ML, fintech, and distribution services to understand how business models contribute to success or failure. We’ll explore how companies like Nvidia, Microsoft, Pfizer, Netflix, and X have shifted strategies to stay competitive and how AI/ML technologies are reshaping business models for the future. We will also examine how companies like OpenAI, Google, and Apple use "sandboxes" to pilot-test ideas before scaling.
Through brainstorming sessions and business exercises, students will create and test new ideas, applying course insights to design their own business models. The goal is to gain hands-on experience and deepen understanding of how innovative business models drive success in evolving markets.
EUGENE SHTEYN
Inventor and Venture Capitalist
Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a partner at Blackwood Healthcare Breakthroughs, a venture firm focused on early-stage healthcare innovations at the intersection of life sciences, medical technology, and AI. He is a named inventor on 40 US patents covering technology solutions most of us use every day. Shteyn is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals. Textbooks for this course:
(Required) Geoffrey G. Parker, Marshall W Van Alstyne, & Sangeet Paul Choudary, Platform Revolution (ISBN 978-0393354355)
(Required) Kai-Fu Lee & Chen Quifan, AI 2041: Ten Visions of the Future (ISBN 978-0593238318)
(Recommended) Henry Ford, My Life and Work (ISBN Free download)
(Required) Kai-Fu Lee & Chen Quifan, AI 2041: Ten Visions of the Future (ISBN 978-0593238318)
(Recommended) Henry Ford, My Life and Work (ISBN Free download)