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BUS 114 — Artificial Intelligence and Machine Learning: Make Your Business More Effective and Profitable

Quarter: Winter
Day(s): Saturday
Course Format: On-campus (About Formats)
Duration: 1 day
Date(s): Jan 21
Time: 10:00 am—4:00 pm (PT)
Refund Deadline: Jan 14
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $335
Instructor(s): Giancarlo Mori
Class Recording Available: No
Status: Open
 
Winter
On-campus
Saturday
10:00 am—4:00 pm (PT)
Date(s)
Jan 21
1 day
Refund Date
Jan 14
0 Unit
Fees
$335
Grade Restriction
NGR only; no credit/letter grade
Instructor(s):
Giancarlo Mori
Recording
No
Open
Artificial intelligence (AI) and machine learning (ML) are taking the business world by storm. For many entrepreneurs and executives, though, it is hard to go beyond the hype to clearly see how AI can help make your business more effective and profitable. AI/ML can be a great competitive advantage, or a drain on money and resources. How best to get started? This workshop will give you the practical tools you need to identify and act on the many advantages that AI and ML tools offer. The day will start with an overview of the most useful AI tools, applications, and business cases, including optimizing product pricing and placement, optimizing marketing budgets, ad targeting, sales forecast and analysis, customer service, financial analysis, and risk assessment, and hiring and performance management, along with much more. We will also discuss what type of data and infrastructure a business needs to get started with AI and how to measure its readiness, how to evaluate AI/ML roles and responsibilities in an organization, and what skills and technologies are needed to successfully incorporate AI into an organization’s processes. Finally, we will consider what results you can realistically expect to achieve, versus what is hype. By the end of the workshop, you will have a solid understanding of the trends driving the AI revolution, as well as the processes and tools needed to successfully bring AI to your business.

GIANCARLO MORI
CEO and Chief Architect, Movyl Group

Giancarlo Mori has founded and led two AI/ML companies focused on social intelligence and AI consulting. Mori has been a technology executive at Microsoft, Activision Blizzard, and Atari. He has been involved in AI/ML media, marketing, visual effects (VFX), games, and business development for more than 20 years and has supported the AI strategy at numerous companies.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.