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BUS 57 W — An Introduction to User Experience (UX) Design in Product Leadership and Management

Quarter: Fall
Course Format: Flex Online (About Formats)
Duration: 7 weeks
Date(s): Oct 12—Dec 4
Drop Deadline: Oct 15
Unit: 1
Tuition: $605
Instructor(s): Aswin Pranam
Limit: 45
Status: Cancelled
Please Note: No class the week of November 23
Flex Online(About Formats)
Oct 12—Dec 4
7 weeks
Drop By
Oct 15
1 Unit
Aswin Pranam
Please Note: No class the week of November 23
In today’s competitive technological climate, good design is a distinct advantage in boosting product adoption, user satisfaction, and market success. Design-centric organizations are outperforming the S&P 500 in market value by adopting a design thinking mindset and investing in building usable, frictionless products. The attention and focus on user experience (UX) has increased dramatically in recent years, a trend that no doubt will continue well into the future. This course provides an introduction to the basics of user experience design, design thinking, and user-focused product development. Students in this course will build a well-rounded UX knowledge base by stepping through the techniques of UX research (persona development, user journey mapping, usability testing), examining design principles, deconstructing design sprints to rapidly prototype new ideas, and deep-diving into case studies of successful (and unsuccessful) products. In addition, students will develop familiarity with industry-standard tools for wireframing, prototyping, and digital design. Finally, we will cover tips for helping product and business leaders to engage in a collaborative, productive way with UX designers, investigate considerations for emerging interfaces (e.g., voice, augmented reality, and virtual reality), and incorporate user feedback into the iterative design process.

Aswin Pranam, Product Leader

Aswin Pranam is a product manager, technologist, academic, and writer. He's worked at McKinsey & Company, Google, Boeing, Disney, and IBM. He is the author of Product Management Essentials and a contributing writer at Forbes. Pranam received an MBA from Carnegie Mellon, an MLA from Harvard, and an MS from Johns Hopkins.

Textbooks for this course:

(Required) Donald A. Norman, The Design of Everyday Things (ISBN 978-0465050659)
(Recommended) Jake Knapp, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (ISBN 978-0593076118)