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SPT 07 — The Global Growth of Sports Through Technology

Quarter: Fall
Day(s): Tuesdays
Course Format: On-campus
Duration: 8 weeks
Date(s): Sep 24—Nov 12
Time: 7:00—8:50 pm
Drop Deadline: Oct 7
Unit: 1
Tuition: $410
Instructor(s): Andy Dolich
7:00—8:50 pm
Sep 24—Nov 12
8 weeks
Drop By
Oct 7
1 Unit
Andy Dolich
The sports world is undergoing major transformations aimed at increasing fan loyalty and engagement and improving the predictive modeling of athletic performance. Many of these changes are being spurred by innovative technologies being developed and tested in Silicon Valley. This course features local business, technology, and thought leaders who will share their insights on how sports and sports viewership are evolving along with new technologies. How are technologists working to make the fan experience more immersive through virtual reality experiences? How will video and social gaming figure into tomorrow’s sports world? And how will the use of increasingly sophisticated data analytics and metrics—including artificial intelligence and machine learning—impact the future of legalized sports gambling and how teams are built or players are recruited? We will explore these questions and others.

Along the way, we will also learn how TV sports viewing is impacted by “cord-cutting” (the shift away from cable TV to streaming subscription services) and how the smartphone is putting a customized “arena” in the palms of sports fans around the world. This course will include conversations with Bill Schlough (senior vice president and chief information officer, SF Giants), Matt Murphy (senior vice president, NBC Sports Bay Area), Moon Javaid (vice president of strategy & analytics, SF 49ers), Alan Eagle (director, executive communications, Google), Scott Jablonski (former executive with NHL and StubHub), and Mark Shuken (president, Pac-12 Networks).

Andy Dolich, President, Dolich Consulting

Andy Dolich is chief operating officer of the FCFL. He has held executive positions in the NFL, NBA, MLB, NHL, and NASL.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.