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VID 310 — Lights, Camera, Action! A Hands-On Introduction to Video Production

Quarter: Summer
Day(s): Mondays/Sat
Course Format: On-campus
Duration: 4 days
Date(s): Jul 16—Jul 30
Drop Deadline: Jul 22
Unit: 1
Tuition: $450
Instructor(s): Bud Anderson
Limit: 25
Status: Closed
Please Note: Class sessions: 3 Mondays, July 16, July 23, July 30, 6:30 – 9:30 pm; Off-campus video shoot: Saturday, July 28, 8:00 am – 4:00 pm
Summer
On-campus
Mondays/Sat
Date(s)
Jul 16—Jul 30
4 days
Drop By
Jul 22
1 Unit
Fees
$450
Instructor(s):
Bud Anderson
Limit
25
Closed
Please Note: Class sessions: 3 Mondays, July 16, July 23, July 30, 6:30 – 9:30 pm; Off-campus video shoot: Saturday, July 28, 8:00 am – 4:00 pm
In this three-day hands-on workshop, you’ll work with a professional production team and your classmates to create a video for a Bay Area nonprofit organization. On day one, you’ll learn the basics of creative concepting, scriptwriting, talent coordination, storyboarding, and directing. As a group, we will brainstorm to create a script to prepare for our video shoot. On day two, we will provide cameras, lights, and audio gear, and you will learn how to set up and operate professional-level production equipment. We will discuss techniques, best practices, and approaches to working in a variety of different shooting environments. Then comes our full-day field shoot. On site, the class will be the video crew in full-scale video production. You and your classmates will operate cameras, sliders, lights, and audio. You will direct talent, work with clients, and collaborate as a team to solve production problems. Finally, on day three of our class sessions, we will finalize our video, focusing on editing, music, graphic elements, storytelling, and post-production. Together we will produce a complete video for presentation to our client. This course is intended for the novice or intermediate videographer who wants to understand what it takes to produce a professional video from start to finish.

Bud Anderson, Founder and Creative Director, dangerbrain

Bud Anderson has created over 2,000 videos for corporations including Visa, IBM, SAP, and Cisco, as well as nonprofits and universities. He is the former senior director of creative video at Stanford Athletics, where he oversaw the creation and all operations of the Stanford Athletics Sports Network. In 2011, the NCAA named the Cardinal Channel “one of the most innovative video departments in the country.”

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)