BUS 106 — Professional Sports in the Pandemic: Searching for a Future That Works
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Jan 20—Feb 24
Time: 7:00—8:50 pm (PT)
Drop Deadline: Jan 22
Instructor(s): Andy Dolich
On March 11, 2020, Utah Jazz center Rudy Gobert tested positive for COVID-19. NBA games were immediately cancelled. In rapid succession, much of the country sheltered in place and daily routines drastically changed, including the sports world. Get ready for the “New Different.” From games played in “the bubble” to fanless venues, sports executives have been experimenting with ways to keep their businesses running while also trying to keep fans, players, and staff safe. The business of sports has often been a trailblazer in creating innovative business models, crafting improved customer experiences, and widening community engagement. The “New Different” in sports has seen some winners and a number of “what were they thinking?” failures. This course will focus on the latest developments in the spectator sports business and what lessons they have learned—and continue to learn—during the ever-changing dynamics of COVID-19. Students will hear from thought leaders from major Bay Area teams and sports organizations who are shaping the “New Different” for the future of sports. Tentatively scheduled are Rick Welts, Golden State Warriors; Al Guido, SF 49ers; Sohrob Farudi, Fan Controlled Football League; Mindi Bach, Oracle Sports; and Steve Page, Sonoma Raceway. Sports fans and business managers of all industries interested in restructuring how they go to market should find this course valuable.
Please visit continuingstudies.stanford.edu for the full speaker list.