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BUS 65 W — Entrepreneurship: From Ideas to Funding

Quarter: Winter
Course Format: Online (System Requirements)
Duration: 8 weeks
Date(s): Jan 27—Mar 20
Drop Deadline: Jan 30
Unit: 1
Tuition: $615
Instructor(s): David Winikoff
Limit: 40
Status: Open
Please Note: The full tuition refund deadline for this course is January 30th at 5:00 pm (PT); 50% tuition refund deadline is February 4th at 5:00 pm (PT)
Jan 27—Mar 20
8 weeks
Drop By
Jan 30
1 Unit
David Winikoff
Please Note: The full tuition refund deadline for this course is January 30th at 5:00 pm (PT); 50% tuition refund deadline is February 4th at 5:00 pm (PT)
Many people attempt to change the world through innovation, but only a few succeed. How do they do it? Two factors are essential to success: first, finding a creative, saleable concept for a product; and second, the ability to navigate tough decisions in order to secure the resources needed to bring the idea to life and eventually to market. In this online course, working in project teams, students will learn and practice techniques that lay the foundation for innovation success, whether for a startup venture or an “intrapreneurship” project within an established company. Through videos, readings, case studies, and discussion forums, we will focus on ideation and investment processes. Our first two weeks will set the foundation as we study the characteristics of creativity and innovation. From there, we will study and practice each crucial stage of entrepreneurship: brainstorming, identifying competitive advantage, building the business model and business plan, forecasting finances, and finally, developing the funding pitch. Design thinking and leadership training will be important components of our work together. By the end of the course, students will possess a strong foundation in idea generation, structured decision-making, working as part of a creative team, getting buy-in from investors and stakeholders, and laying the financial foundation for their entrepreneurial enterprise.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 40 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

David Winikoff, Managing Director, Inside Track Partners

David Winikoff has over twenty years of high technology marketing and product management experience. He has managed businesses with up to $3 billion in sales, and he specializes in strategic portfolio shifts, especially post-acquisition product-line reconciliation. Winikoff is a named inventor on six patents in communications technologies. He received an MBA from Santa Clara University.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.