BUS 217 — Accelerate Your Startup Idea
Course Format: On-campus
Duration: 8 weeks
Date(s): Apr 17—Jun 5
Time: 7:00—8:50 pm
Drop Deadline: Apr 30
Instructor(s): Bret Waters
Apr 17—Jun 5
This fast-paced entrepreneurship course is designed to be a highly collaborative experience in which the class works together to refine startup ideas and ready them for successful launch. Based on the Lean Startup methodology developed by Eric Ries and Steve Blank, the course will look at such startup issues as product/market fit and developing a minimum viable product that can be rapidly iterated upon for success. We’ll also dive deeply into the operational details of the entire startup process, from legal structures to financial models, along with financing options such as venture capital, angel capital, and impact capital. The course will culminate with “pitch night,” when students will have the opportunity to present to Silicon Valley executives and investors who will give feedback and offer coaching. Whether your idea is still only a “sketch on a napkin” or already attracts customers, or whether you are working on a tech startup, a family business, or a social venture, the goal is for you to leave the course with an actionable business plan for a sustainable enterprise.
Bret Waters, Founder and Chairman, TivixBret Waters has taken several companies from venturefunded startup through successful acquisition. He is a former member of Stanford’s Graduate School of Education Advisory Council and works with social entrepreneurs from around the world as a mentor with the Global Social Benefit Incubator at Santa Clara University. Waters received an MBA from Northwestern.
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.