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WSP 102 — How to Self-Publish a Book: New Paths for Entrepreneurial Writers

Quarter: Winter
Day(s): Saturday
Course Format: On-campus
Duration: 1 day
Date(s): Feb 10
Time: 10:00 am—4:00 pm
Drop Deadline: Feb 3
Unit: 0
Tuition: $245
Instructor(s): Holly Brady
Limit: 25
Status: Open
10:00 am—4:00 pm
Feb 10
1 day
Drop By
Feb 3
0 Unit
Holly Brady
If you’re a writer looking to be published, you know that the publishing industry is going through massive changes. Traditional publishers are taking fewer chances on emerging voices. And many smart writers are publishing their own work in print, ebook, and audiobook formats, and finding their readers through Amazon and similar online bookstores.

In this one-day workshop, we’ll walk through the process of self-publishing step by step. We’ll discuss how self-publishing differs from traditional publishing; the skills you need to produce a professional-quality book; the kinds of editors available; common mistakes in designing a book; elements of a powerful cover; pros and cons of CreateSpace, Kindle, IngramSpark, BookBaby, ACX, and other service companies; costs associated with self-publishing; royalties, ISBN numbers, rights, permissions, and other technical issues; difficulties in distributing to bookstores; ideas on getting reviews and testimonials; and social media strategies for promoting your work. By the end of the workshop, you will have a clear roadmap for publishing your own book.

Grade restriction: NGR only; no credit/letter grade

Holly Brady, Former Director, Stanford Publishing Courses

Holly Brady spent over a decade at Stanford delivering courses on the future of publishing for working professionals from top publishing companies, including Random House, Time Inc., Simon & Schuster, HarperCollins, Newsweek, Chronicle Books, and John Wiley & Sons. She also launched the Stanford Writers Workshop. Earlier, she held senior editorial positions in magazine and book publishing. She currently works with entrepreneurial writers as a developmental editor and publishing strategist.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.