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CW 15 — How to Self-Publish a Book: A Roadmap for Entrepreneurial Writers

Quarter: Summer
Day(s): Wednesdays
Course Format: Live Online (About Formats)
Duration: 5 weeks
Date(s): Jun 22—Jul 20
Time: 7:00—8:15 pm (PT)
Refund Deadline: Jun 24
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $245
Instructor(s): Holly Brady
Limit: 25
Class Recording Available: Yes
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
7:00—8:15 pm (PT)
Jun 22—Jul 20
5 weeks
Refund Date
Jun 24
0 Unit
Grade Restriction
NGR only; no credit/letter grade
Holly Brady
DOWNLOAD THE SYLLABUS » (subject to change)
Can you actually self-publish a book—that is, do it all yourself? You can, but it’s not a good idea. Serious writers who successfully self-publish act more like independent filmmakers: they become creative directors of their own projects, bringing together their skills with those of other professionals to produce a work of the highest quality. In this course, we will walk through the process of self-publishing step by step, examining exactly what it takes to become creative director of your own book project. We will discuss the skills you need to publish in hardcover, softcover, and ebook formats. We will cover the kinds of editors available to you; common mistakes in working with designers; elements of a powerful cover; and the pros and cons of Kindle Direct Publishing (KDP), IngramSpark, and other service companies. And we will dig into the knotty technical issues: costs, royalties, ISBN numbers, copyrights, permissions, distribution, and marketing. By the end of the course, you will have a clear roadmap for how to publish your own book.

Former Director, Stanford Professional Publishing Courses

Holly Brady spent sixteen years running executive education courses for mid-career publishing professionals from top publishing houses including Random House, Simon & Schuster, HarperCollins, Wiley, and Chronicle Books. She has held senior editorial positions in both magazine and book publishing, and she works as a publishing strategist and developmental editor.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.