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WSP 102 — How to Self-Publish a Book: A Roadmap for Entrepreneurial Writers

Quarter: Winter
Day(s): Mondays
Course Format: Live Online (About Formats)
Duration: 5 weeks
Date(s): Jan 25—Mar 1
Time: 7:00—8:15 pm (PT) 
Drop Deadline: Jan 27
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $245
Instructor(s): Holly Brady
Limit: 25
Status: Registration opens Nov 30, 8:30 am (PT)
Please Note: No class on February 15. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Winter
Live Online(About Formats)
Mondays
7:00—8:15 pm (PT) 
Date(s)
Jan 25—Mar 1
5 weeks
Drop By
Jan 27
0 Unit
Fees
$245
Grade Restriction
NGR only; no credit/letter grade
Instructor(s):
Holly Brady
Limit
25
Registration opens Nov 30, 8:30 am (PT)
Please Note: No class on February 15. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Can you actually self-publish a book—that is, do it all yourself? You can, but it’s not a good idea. Serious writers who successfully self-publish act more like independent filmmakers: They become creative directors of their own projects, bringing together their skills with those of other professionals to produce a work of the highest quality. In this course, we will walk through the process of self-publishing step by step, examining exactly what it takes to become creative director of your own book project. We will discuss the skills you need to publish in hardcover, softcover, and e-book formats. We will cover the kinds of editors available to you; common mistakes in working with designers; elements of a powerful cover; and the pros and cons of Kindle Direct Publishing (KDP), IngramSpark, and other service companies. And we will dig into those knotty technical issues: costs, royalties, ISBN numbers, copyrights, permissions, distribution, and marketing. By the end of the course, you will have a clear roadmap for publishing your own book.

Holly Brady, Developmental Editor and Publishing Strategist; Former Director, Stanford Publishing Courses

Holly Brady spent sixteen years at Stanford delivering courses on the future of publishing for working professionals from top publishing companies, including Random House, Simon & Schuster, HarperCollins, Wiley, and Chronicle Books. She also launched the Stanford Writers Workshop. Earlier, she held senior editorial positions in both magazine and book publishing.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)