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CW 13 — A Book’s Journey: From Manuscript to Publication

Quarter: Fall
Day(s): Saturdays
Course Format: Live Online (About Formats)
Duration: 2 days
Date(s): Oct 8—Oct 15
Time: 9:00 am—12:15 pm (PT)
Refund Deadline: Oct 1
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $250
Instructor(s): Heather Lazare
Limit: 100
Class Recording Available: Yes
Status: Registration opens Aug 22, 8:30 am (PT)
Live Online(About Formats)
9:00 am—12:15 pm (PT)
Oct 8—Oct 15
2 days
Refund Date
Oct 1
0 Unit
Grade Restriction
NGR only; no credit/letter grade
Heather Lazare
Registration opens Aug 22, 8:30 am (PT)
It takes a team to turn a manuscript into a book. But the publishing industry is opaque, and many aspiring authors don’t understand the roles of each key player. If you want to publish a book—commercially or as a self-published venture—it’s imperative to understand each choice that gets made as a manuscript turns into an edited book that finds its way into the right readers’ hands.

We will focus on The Henna Artist, the bestselling and critically acclaimed novel by Alka Joshi. The author will attend our first session with her agent, discussing how they connected, how the agent chose the editors to whom she submitted Joshi’s manuscript, and why they picked the one they did. Next, Joshi’s editor will join, sharing what stood out about this submission and illuminating the editorial process. We’ll hear from the jacket designer, interior designer, publicist, and marketing manager, who will go over their roles in bringing the book to the public and how those changed when it became a bestseller. Finally, we will hear from a bookseller, who will discuss what “hand selling” means and how sellers determine where a book gets placed in a store. You will have the opportunity to ask questions of the author and each publishing expert, helping you make better-informed decisions as you set out to publish a book of your own.

Publishing and Editorial Consultant

Heather Lazare is an independent editorial and publishing consultant who specializes in editing adult fiction. She worked at the Sandra Dijkstra Literary Agency and both Random House and Simon & Schuster before starting her own business in 2013. She is the director and cofounder of the Northern California Writers’ Retreat.