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BUS 29 — Project Management for Continuous Innovation

Quarter: Spring
Day(s): Thursdays
Course Format: On-campus course
Duration: 8 weeks
Date(s): Apr 13—Jun 1
Time: 7:00—8:50 pm
Drop Deadline: Apr 26
Unit: 1
Tuition: $450
Instructor(s): Kern Peng
Limit: 125
Status: Open
On-campus course
7:00—8:50 pm
Apr 13—Jun 1
8 weeks
Drop By
Apr 26
1 Unit
Kern Peng
Traditional project management overwhelmingly focuses on techniques and procedures that confine team members to a set of processes and measurements. However, most projects require team members to be innovative and creative. It is difficult to ask engineers to think outside of the box while using a “box”-style system to manage projects. In addition, traditional project management largely encourages every project to be successful. Such emphasis discourages risk-taking because employees may not want to initiate projects unless they feel the chance of success is high. Inhibited risk-taking constrains learning opportunities and innovation.

This course starts with a strategic approach called Management by Project Mapping (MBPM), which systematically utilizes project management to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It then presents a situational model based on MBPM to manage different types of projects, since no single project management approach is suitable for all projects. This model emphasizes effectiveness and velocity with reduced administrative processes and activities in project management. By the end of the course, participants will be able to set up a framework to manage different types of projects effectively and drive innovative results.

Kern Peng, General Manager, Santa Clara Validation Center, Intel

Kern Peng has thirty years of engineering and manufacturing management experience and has been a manager at Intel since 1992. He has received more than sixty career awards in the areas of engineering design, process-excursion resolution, project management, and leadership. He also teaches at Santa Clara University, the University of San Francisco, Hong Kong University, and Shanghai Jiao Tong University. He received a PhD in mechanical engineering from Santa Clara University.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.