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BUS 101 — Marketing for Non-Marketing Professionals: An Introduction

Quarter: Summer
Day(s): Thursdays
Time: 7:00—8:50 pm
Date(s): Jun 26—Jul 24
Duration: 5 weeks
Drop By
Drop Deadline: Jul 9
Unit(s): 1 Units
Tuition: $295
Status: Closed
Do you ever listen to marketing “professionals” and suspect they are just repeating the latest buzzwords? Are you a skilled engineering, sales, or finance manager who wants sufficient marketing knowledge to distinguish good marketing ideas from bad ones? This course will provide you with a straightforward introduction to the critical aspects of marketing and lead generation.

We will cover approaches to building outbound marketing programs and offer a comprehensive view of the marketing cycle from planning to implementation, competition, retention, and more. Using plain language to introduce students to sophisticated marketing tools and techniques, we will provide practical examples from inside some of the world’s most successful startup companies. This course will show you why brains matter more than budget, and why your own common sense probably makes you a great marketer already.

Kevin Epstein, Marketing Executive

Kevin Epstein received an MBA from Stanford and is the author of Marketing Made Easy. The holder of several technology patents, Epstein co-founded three successful small business ventures, and has more than fifteen years of experience in guerrilla marketing tactics at Netscape, RealNetworks, Inktomi, VMware, and others. He serves as an advisor to various venturebacked and entrepreneurial startup companies.

Textbooks for this course:

(Required) Kevin Epstein, Marketing Made Easy (ISBN 978-1599180175)