BUS 75
(BUS 75)
Promising ideas deserve the best innovation development
tools. This course will provide a practical guide
to advanced systematic innovation techniques. We will
consider invention and innovation models in technology
and business methods within a variety of industries
such as information technology, manufacturing, finance,
entertainment, and others. Students will learn advanced
techniques for identification of high-value opportunities.
Then we will proceed to methods of systematic analysis,
which will be followed by problem-solving sessions.
The course is intended for inventors, entrepreneurs,
and innovation management professionals who are
involved in the creation and implementation of new
ideas in high tech industries. It aims to broaden students’
arsenal of techniques and strategies for solving shortand
long-term problems.
Schedule:
5 Thursdays, September 24 - October 22, 7:00 - 8:50pm
1 Saturday, October 24, 10:00 am - 4:00 pm
Eugene Shteyn, Director, Intellectual Property Licensing, Hewlett-Packard
Eugene Shteyn holds twenty-four US patents and is a named inventor on more than forty patents pending in software architecture, digital entertainment, Internet services, nanotechnology, and other areas. At Hewlett- Packard, Shteyn works on identifying potential markets for technology transfer and intellectual property licensing strategies. His expertise includes invention development, establishing standards alliances with major global companies, and guiding and motivating high-impact interdisciplinary teams. Much of his work is represented in high tech products and industry standards. Shteyn received degrees in mechanical engineering and computer science.