Running Profitable Internet Ad Campaigns

(BUS 181)

Whether you are an advertising professional or a small business owner who wants to use the Internet as an advertising channel, this hands-on and interactive course will teach you all the various facets of online advertising. You will learn practical tools used to launch, manage, and optimize various types of Internet ad campaigns. You will explore different Internet advertising channels including search, content networks, email marketing, and affiliate networks. And you will also learn how to write stellar advertisement and Web copy to improve user conversions. Using financial concepts such as ROI, marginal revenues, and marginal costs, we will demonstrate the use of advanced analytics to measure and optimize your multimedia campaigns so that every advertisement dollar can be put to its highest-value return. This course also will look at new and exciting video ads, social media, and viral marketing.

Nadir Hussain, Chief Operating Officer, Media Flint

Nadir Hussain is an expert in online media planning, buying, tracking, and optimizing. He is certified for both the Google and Yahoo! Internet advertising programs. His fifteen years of experience includes Internet advertising and analytics, website design, and software development. He received a BS in computer science and mathematics from UC Santa Cruz, an MBA from UC Berkeley, and an MSEE from Stanford.