Web 2.0 and its Business Applications

(BUS 107)

Social media tools did not even exist a few years ago. If your company had a website, and you understood how to use email and Google, you were pretty much covered. But today's Web is more dynamic. Blogs, wikis, podcasts, RSS, tagging, and social networks provide the opportunity for a dialogue with customers. These new social media tools, grouped under the term Web 2.0, connect organizations and individuals in new ways, and are transforming how we communicate and market.

This practical introductory course explores some of the most exciting social media tools. Through lectures, discussions, readings, and guest speakers, this course will help students from a broad range of backgrounds understand how social media tools can be effectively applied in a business or nonprofit organization.

Robin Stavisky, Managing Partner, New Venture Marketing

Robin Stavisky is a senior marketing and communications consultant and early adopter of new social media tools. Her consulting firm, New Venture Marketing, helps startups through Fortune 500 companies combine traditional marketing approaches with new social media and search engine optimization tools. She is the author of the Word-of-Mouth Marketing Toolkit, published by Intuit in 2009. She received an MBA from Stanford.