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The Secret Sauce of Innovation (BUS 184)
Successful management of innovation is ever more elusive and difficult in the current outsourced, downsized, offshored world. Networks of people seeking effective collaborations (the most critical aspect of innovating) are finding each other and inventing new solutions—often outside of organizational structures. New ways are needed to nurture innovation and troubleshoot the pathways to profitability.
This course is for investors, innovators, and managers. We will review existing research and traditional wisdom on managing innovation, and we will update that wisdom with 21st-century approaches—dealing with structural shifts, evolving charters and visions, global interdependencies, and collaboration tools. Readings will focus on how innovation flows within and around organizational and personal relationships. Presentations will feature instructors’ and students’ case studies of successful and failed products, brands, and services. Students will take away a toolbox of concepts to assess an innovation opportunity.
Chuck House
Executive Director, Media X
Chuck House is the executive director of Media X, a collaboration bringing together StanfordŐs leading interactive technology research with companies committed to technical advancement and innovation. Having participated in creating twelve product lines over a thirty-year career at Hewlett-Packard, House led the Intel Research Collaboratory before joining Stanford. He has also been an advisor with twenty-five startup companies and has been cited by Smithsonian and the Computer History Museum as one of the 200 Computer Wizards of America. He received a BSEE from Caltech and an MA in the history of science and technology from the University of Colorado.
Martha Russell
Associate Director, Media X
Martha Russell has worked with multi-sector technology and business incubators in the US and abroad, leading interdisciplinary research teams in communications, agricultural sciences, manufacturing, and microelectronic and information sciences. Russell received an MA and PhD from the University of Minnesota in policy analysis with a specialization in science policy.
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Course Details
Wednesdays
7:00 - 8:50 pm
10 weeks
Sept 24 - Dec 3
2 units $425
Drop by: Oct 7
(No class on November 26)
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