|
|
 |
 |
|
Innovation and Marketing (BUS 180)
According to business guru Peter Drucker, the sole purpose of a business is to create a customer. And to create customers, you need innovative offerings and effective marketing to communicate their availability. We will explore this topic in two "directions": the marketing of innovations and the innovations in marketing. Given that new products are crucial to an organization’s future viability, what are the unique challenges to the successful marketing of innovative new products? Similarly, since societal and technological advances have undermined important aspects of "traditional" marketing, we will consider newer strategies and programs that have been used successfully to promote products and services. Frameworks and concepts will be presented to help clarify what is needed both to create and to retain customers. Using case studies and in-class discussion, the course will be an update for current marketers and a provocative overview for innovators and entrepreneurs not presently in marketing.
Hal Louchheim
Consultant; Business Curriculum Coordinator, Stanford Continuing Studies
Hal Louchheim is an independent consultant working
on projects in marketing and education. Previously, he
was CEO of Insight Out Collaborations and director of
the Sloan Program at the Graduate School of Business.
His experience includes advertising, consulting, operating
a ski area in Utah, and two Silicon Valley startup
companies. A graduate of Harvard College, he received
an MBA from Stanford.
|
|
|
Course Details
Mondays
7:00 - 9:00 pm
6 weeks
Jul 7 - Aug 11
1 unit $300
Drop by: Jul 20
|
|
October
|
| Su |
M |
T |
W |
Th |
F |
Sa |
| |
|
|
1 |
2 |
3 |
4 |
| 5 |
6 |
7 |
8 |
9 |
10 |
11 |
| 12 |
13 |
14 |
15 |
16 |
17 |
18 |
| 19 |
20 |
21 |
22 |
23 |
24 |
25 |
| 26 |
27 |
28 |
29 |
30 |
31 |
|
|
|
important date |
|
holiday |
|
|
Want to see more? View full calendar
|
|
